Toys For Texans Brand Identity
Toys for Texans is a 501 (c)(3) non profit organization that donates toys to children in need. Toys for Texans exists to transform generosity into joy, impacting 43,000 children across Texas alone.
This project is an independent conceptual redesign exploring how a cohesive brand system could elevate their community presence across events, merchandise, and digital campaigns.
Skills: Illustration, Visual Thinking, Brand Identity,
Tools: Adobe Illustrator & Adobe InDesign
Date: 2025-26
Primary Logo
Secondary Logo
The Toys for Texans logo focuses on capturing the playful spirit of children. The bouncy, playful type reflects an approachable, friendly environment that invites families and children. To strengthen the visual connection to toys, I incorporated a toy block framing the number “4.” The tilted block introduces movement and dynamism, enhancing the overall idea of play in the logo.
Social Campaign Work
During my volunteer work at Toys for Texans, I designed and hand-made photo frames for school/community events. These frames were designed for each fundraising event tied to a certain theme (Back to School, Halloween, etc). These interactive installations fostered community engagement, encouraging hundreds of attendees to participate and capture memorable moments while spreading the organization’s mission on social media.
