This poster series explores how color can create an atmosphere within a cohesive visual system. I highlighted each city to be defined by it’s own distinct color palette that reflects the mood and environment, while maintaining consistent typography and layout structure across the series.
The project focuses on balancing bold display type with simplified vector illustration, using contrast, scale, and negative space to guide the viewer’s eye. Through this study, I experimented with environmental storytelling and how color can evoke place without relying on excessive detail.
